User Guide Overview

These guides cover the ZMP features you use alongside the Zeta SDKs -- from registering your app and building audiences to configuring push notifications, in-app messages, and app inbox campaigns.

• Getting started. Register your mobile app in ZMP, generate SDK credentials, and build your first audience segment.
• Channels. Configure and manage the mobile messaging channels available through the SDK: push notifications, in-app messaging, and app inbox.
• User identity. Understand how ZMP identifies users, resolves profiles across devices, and stores user properties.
• Privacy and compliance. Data collection disclosures, App Store and Google Play requirements, and GDPR/CCPA guidance.
• Analytics and reporting. Campaign metrics, event tracking, and where to find reports in ZMP.

For SDK integration and platform-specific development, see the Developer Guide.

Sections

• Getting started: register your app and build your first audience.
  • Mobile app registration
  • Audience segmentation
• Campaigning channels: email, SMS, push notifications, in-app messages, app inbox, and webhook.
  • Push notifications
  • In-app messaging
  • App inbox
• User identity: how ZMP identifies and merges mobile users.
  • User properties
  • Identity resolution
• Privacy and compliance: data collection, Apple and Google store requirements, GDPR and CCPA.
  • iOS privacy nutrition label
  • iOS data collection
  • Android data collection
  • Google Play data safety
  • GDPR and CCPA overview
• Analytics and reporting: campaign metrics, event tracking, and where to find reports.
  • Campaign reporting
  • Event tracking overview
• Glossary: key terms and definitions.
• FAQ: frequently asked questions.

Next

• Getting started -- register your app in ZMP and build your first audience.
• Developer Guide -- SDK integration, platform guides, and troubleshooting.