User Guide Overview

These guides cover the ZMP features you use alongside the Zeta SDKs -- from registering your app and building audiences to configuring push notifications, in-app messages, and app inbox campaigns. For SDK integration and platform-specific development, see the Developer Guide.

Get started

Register your mobile app in ZMP, generate SDK credentials, and build your first audience segment.

• Getting started -- register your app and build your first audience.
  • Mobile app registration
  • Audience segmentation

Configure your channels

With your app registered, configure the mobile messaging channels available through the SDK.

• Campaigning channels -- email, SMS, push notifications, in-app messages, app inbox, and webhook.
  • Push notifications
  • In-app messaging
  • App inbox

Understand your users

Learn how ZMP identifies users, resolves profiles across devices, and stores properties.

• User identity -- how ZMP identifies and merges mobile users.
  • User properties
  • Identity resolution

Stay compliant

Review data collection disclosures and platform-specific requirements before you launch.

• Privacy and compliance -- data collection, Apple and Google store requirements, GDPR and CCPA.
  • iOS privacy nutrition label
  • iOS data collection
  • Android data collection
  • Google Play data safety
  • GDPR and CCPA overview

Track your results

See campaign metrics, event tracking, and reporting once your channels are live.

• Analytics and reporting -- campaign metrics, event tracking, and where to find reports.
  • Campaign reporting
  • Event tracking overview

Reference

• Glossary -- key terms and definitions.
• FAQ -- frequently asked questions.