Zeta Marketing Platform — Developer Documentation

First Steps

1. Register your app — connect your app to ZMP and generate SDK credentials.
2. Install the SDK — add the Zeta SDK to your iOS, Android, React Native, or Flutter project.
3. Build your first audience — create a segment in ZMP and target it with a campaign.

Choose your platform and integrate the SDK

Your first stop is getting the SDK into your app. The Zeta SDK is available for iOS, Android, React Native, and Flutter — pick your platform below, follow the installation guide, then work through getting started to reach a running integration.

Reach your users through channels

With the SDK running, you're ready to start messaging. Add the channels that fit your app, one at a time:

• Push notifications — rich push with images, GIFs, deep linking, and delivery tracking.
• In-app messaging — contextual messages shown while users are active in the app, with no notification permission needed.
• App inbox — a persistent message store users can browse at their own pace.

When you're ready to see the bigger picture, all channels covers email, SMS, push, in-app, inbox, and webhook together.

Understand how ZMP works

As your integration grows, these references explain the concepts behind what the SDK is doing — reach for them when you need to reason about identity, data, or compliance:

• User identity — how ZMP identifies users, resolves identities, and stores properties.
• Event model — auto-tracked events, custom events, and screen tracking.
• Data flow — how data moves between your app, the SDK, and ZMP.
• Platform support — feature availability by platform and SDK version.
• Privacy and compliance — data collection disclosures, App Store and Play Store requirements, GDPR/CCPA.
• Glossary — key terms and definitions.
• FAQ — frequently asked questions.

Go deeper with the full guides

Beyond the SDK setup, these longer-form guides take you further:

• Developer Guide — SDK integration, platform guides, concepts, and troubleshooting.
• User Guide — campaigns, audiences, identity, analytics, and privacy compliance.

Upgrading an existing app? The prior iOS SDK guides and prior Android SDK guides document versions released before 1.0.0.

What's new

SDK 1.0.0 for iOS and Android

• App Inbox -- a persistent, queryable message store. Read the announcement.
• Structured logging -- unified diagnostic logging with ZTLogger across all SDK modules.

Documentation versions

Each documentation version is a snapshot of the docs as published at the time of that SDK release. Select an older version from the Version dropdown at the top of the page if you are working with an earlier SDK.

For API-level changes between versions, see the platform changelogs and migration guides linked from each platform's overview page.

Support

• Knowledgebase -- broader ZMP platform documentation, support articles, and how-tos.
• For account-specific questions, contact your Zeta account team.
• Stay updated -- sign up to receive release announcements and SDK updates.

Explore the API

When you need to work with ZMP directly, Zeta provides REST APIs for user profiles, events, resources, and recommendations.