API Reference

Conversions API

post
https://conversions.api.zetaglobal.net/v1/conversions

COMING SOON Server-to-server endpoint for DSP conversions

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Optimizing Match Rates

To ensure you are getting the best possible match rates on your cAPI calls, consider the following opportunities:

  1. For email hashes:
    1. ensure that raw emails are sanitized (remove any "+" parameters) and lowercased before they are hashed and sent to us (ie. [email protected] -> [email protected])
    2. MD5 (em) format will generally provide better performance
  2. Include as many IDs/types as you can on each call (ie. both MD5 and SHA256)
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