Events (also known as activities) are used to indicate that a user performed a particular action. These events will appear in your user's profile as recent history, and can be used to create behaviors for triggers and segmentation in the Zeta Marketing Platform. As well, these events act as signals for Zeta's personalization systems to generate insight and predictive recommendations for your campaigns.

Reserved Fields

Note that the request will be rejected if the event properties contain fields with the same name as any of the following reserved keywords:
enriched, event_id, geolocation, http_method, identified, identity, is_bot, is_test, properties, referer, status, url, user_agent