{"metadata":{"image":[],"title":"","description":""},"api":{"url":"/2016/reports/metrics","auth":"required","settings":"5eb0433271fd4503c0318dd8","results":{"codes":[{"name":"","code":"[\n  {\n    \"apiKey\": \"impressions\",\n    \"name\": \"Impressions\",\n    \"description\": \"Impressions Delivered according to third party data (e.g. Advertiser Report -- DART or Atlas) where available, or Rocket Fuel counts otherwise.\"\n  },\n  {\n    \"apiKey\": \"spend\",\n    \"name\": \"Spend\",\n    \"description\": \"Total cost from the advertiser to Rocket Fuel during this period including partner commission.\"\n  },\n  {\n    \"apiKey\": \"partner_margin_percentage\",\n    \"name\": \"Partner Margin Percent\",\n    \"description\": \"The % margin partners charge to the final advertisers. If the final advertiser has a budget of $ 125,000, the DSP budget (for Rocket Fuel Platform) will be $ 100,000 assuming 20% Partner Margin.<br><b>Formula: (Budget - DSP Budget)/ Budget</b>. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\"\n  },\n  {\n    \"apiKey\": \"cost\",\n    \"name\": \"Cost\",\n    \"description\": \"Cost spent by Rocket Fuel on inventory during this period.\"\n  },\n  {\n    \"apiKey\": \"performance\",\n    \"name\": \"Performance\",\n    \"description\": \"Results of the campaign, compared with the advertiser's stated goal.  100% = meets the goal, higher = exceeds the goal. For example, if the goal is 0.1% CTR and we are delivering 0.15%, that would be 150% performance. Based on the date of the conversion.\",\n    \"formula\": \"(Value * 100) / Spend\"\n  },\n  {\n    \"apiKey\": \"impression_day_performance\",\n    \"name\": \"Impression Day Performance\",\n    \"description\": \"Results of the campaign, compared with the advertiser's stated goal.  100% = meets the goal, higher = exceeds the goal. For example, if the goal is 0.1% CTR and we are delivering 0.15%, that would be 150% performance. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"(Value * 100) / Spend\"\n  },\n  {\n    \"apiKey\": \"cost_based_performance\",\n    \"name\": \"Cost-based Performance\",\n    \"description\": \"Results of the campaign, compared with the advertiser's stated goal, if it were converted to a cost basis. This can be used to determine whether Rocket Fuel would be hitting the advertiser's goal if we were taking no margin at all. Based on the date of the conversion.\",\n    \"formula\": \"(Value * 100) / Cost\"\n  },\n  {\n    \"apiKey\": \"impression_day_cost_based_performance\",\n    \"name\": \"Impression Day Cost-based Performance\",\n    \"description\": \"Results of the campaign, compared with the advertiser's stated goal, if it were converted to a cost basis. This can be used to determine whether Rocket Fuel would be hitting the advertiser's goal if we were taking no margin at all. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"(Value * 100) / Cost\"\n  },\n  {\n    \"apiKey\": \"impression_day_value\",\n    \"name\": \"Impression Day Value\",\n    \"description\": \"Value delivered to the advertiser based on their stated goal. For example, if their goal is $5 CPA, then the Value is $5 x the number of conversions delivered. Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"value\",\n    \"name\": \"Value\",\n    \"description\": \"Value delivered to the Advertiser by Rocket Fuel in clicks or conversions at the Advertiser's stated CPC or CPA goal. Conversions in this period are attributed to the conversion day.\"\n  },\n  {\n    \"apiKey\": \"cost_based_cpm\",\n    \"name\": \"Cost-based CPM\",\n    \"description\": \"Cost Based CPM, aka RFI eCPM, aka what did it cost Rocket Fuel per adv_impression (average).\",\n    \"formula\": \"(Cost * 1000) / Impressions\"\n  },\n  {\n    \"apiKey\": \"cpa\",\n    \"name\": \"CPA\",\n    \"description\": \"Cost per Action - How much did the advertiser spend for each credited conversion action we drove? Conversions are recognized on the date of conversion rather than the date of the impression that got credit for that conversion. aka eCPA by conversion day.\"\n  },\n  {\n    \"apiKey\": \"cost_based_cpa\",\n    \"name\": \"Cost-based CPA\",\n    \"description\": \"Cost-Based CPA - How much did Rocket Fuel spend for each credited conversion we drove? Conversions are recognized on the date of conversion rather than the date of the impression that got credit for that conversion.  aka Cost Based eCPA by conversion day.\",\n    \"formula\": \"Cost / Conversions\"\n  },\n  {\n    \"apiKey\": \"conversions\",\n    \"name\": \"Conversions\",\n    \"description\": \"Number of Credited Conversions Rocket Fuel drove.\"\n  },\n  {\n    \"apiKey\": \"conversion_rate\",\n    \"name\": \"Conversion Rate\",\n    \"description\": \"Conversions delivered per Impression delivered. Conversions are recognized on the date of the conversion that got credit for the conversion.\",\n    \"formula\": \"(Conversions * 100) / Impressions\"\n  },\n  {\n    \"apiKey\": \"impression_day_conversion_rate\",\n    \"name\": \"Impression Day Conversion Rate\",\n    \"description\": \"Conversions delivered per Impression delivered. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"(Conversions * 100) / Impressions\"\n  },\n  {\n    \"apiKey\": \"cpc\",\n    \"name\": \"CPC\",\n    \"description\": \"Spend per click delivered.\"\n  },\n  {\n    \"apiKey\": \"cost_based_cpc\",\n    \"name\": \"Cost-based CPC\",\n    \"description\": \"Cost to Rocket Fuel per Click delivered, aka RFI eCPC.\",\n    \"formula\": \"Cost / Clicks\"\n  },\n  {\n    \"apiKey\": \"clicks\",\n    \"name\": \"Clicks\",\n    \"description\": \"Clicks on ads delivered.\"\n  },\n  {\n    \"apiKey\": \"ctr\",\n    \"name\": \"Ctr\",\n    \"description\": \"Click-Through Rate: Clicks on ads divided by Impressions delivered.\",\n    \"formula\": \"(Clicks * 100) / Impressions\"\n  },\n  {\n    \"apiKey\": \"media_margin\",\n    \"name\": \"Margin (Media)\",\n    \"description\": \"Media Margin realized by Rocket Fuel: percentage of uncapped Spend that Rocket Fuel gets to keep. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"100 * ((Spend - Cost) / dsp_spend)\"\n  },\n  {\n    \"apiKey\": \"impression_day_client_revenue\",\n    \"name\": \"Impression Day Client Revenue\",\n    \"description\": \"Revenue made by the client, as reported to Rocket Fuel through parameters passed on Pixels, or server-to-server data integration. Not available for all campaigns. For example, a retailer may report the total $ in the shopping cart when a customer checks out -- that would show up here. This metric has been adjusted to include only conversions that the advertiser believes Rocket Fuel drove. Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_client_revenue\",\n    \"name\": \"Impression Day Rf Client Revenue\",\n    \"description\": \"Revenue made by the client, as reported to Rocket Fuel through parameters passed on Pixels, or server-to-server data integration.  Not available for all campaigns.  For example, a retailer may report the total $ in the shopping cart when a customer checks out -- that would show up here.  This metric includes all conversions reported to Rocket Fuel, some of which the advertiser may not believe Rocket Fuel deserves credit for. Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"client_revenue\",\n    \"name\": \"Client Revenue\"\n  },\n  {\n    \"apiKey\": \"rf_client_revenue\",\n    \"name\": \"Rf Client Revenue\"\n  },\n  {\n    \"apiKey\": \"impression_day_roas\",\n    \"name\": \"Impression Day Roas\",\n    \"description\": \"Advertiser Revenue divided by Spend. Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"media_cost\",\n    \"name\": \"Media Cost\",\n    \"description\": \"Cost of media (publisher ad placement fees) used to serve this campaign. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\"\n  },\n  {\n    \"apiKey\": \"data_cost\",\n    \"name\": \"Data Cost\",\n    \"description\": \"Cost of data (explicitly purchased third party data) used to serve this campaign. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\"\n  },\n  {\n    \"apiKey\": \"total_cost\",\n    \"name\": \"Total Cost\",\n    \"description\": \"Sum of media_cost and data_cost: should be equal to Cost. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"(Media Cost or 0) + (Data Cost or 0)\"\n  },\n  {\n    \"apiKey\": \"rf_conversions\",\n    \"name\": \"Rf Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_click_conversions\",\n    \"name\": \"Rf Click Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_click_cpa\",\n    \"name\": \"Click CPA\"\n  },\n  {\n    \"apiKey\": \"rf_click_cost_based_cpa\",\n    \"name\": \"Rf Click Cost-based CPA\",\n    \"formula\": \"Cost / RF Click Conversions\"\n  },\n  {\n    \"apiKey\": \"view_conversions\",\n    \"name\": \"Rf View Conversions\",\n    \"formula\": \"RF Conversions - RF Click Conversions\"\n  },\n  {\n    \"apiKey\": \"impression_day_conversions\",\n    \"name\": \"Impression Day Conversions\",\n    \"description\": \" Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_conversions\",\n    \"name\": \"Impression Day Rf Conversions\",\n    \"description\": \" Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_click_conversions\",\n    \"name\": \"Impression Day Rf Click Conversions\",\n    \"description\": \" Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_click_cpa\",\n    \"name\": \"Impression Day Click CPA\",\n    \"description\": \" Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_view_conversions\",\n    \"name\": \"Impression Day Rf View Conversions\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Impression Day RF Conversions - Impression Day RF Click Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_cpa\",\n    \"name\": \"Rf CPA\"\n  },\n  {\n    \"apiKey\": \"rf_cost_based_cpa\",\n    \"name\": \"Rf Cost-based CPA\",\n    \"formula\": \"Cost / RF Conversions\"\n  },\n  {\n    \"apiKey\": \"impression_day_cpa\",\n    \"name\": \"Impression Day CPA\",\n    \"description\": \" Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_cost_based_cpa\",\n    \"name\": \"Impression Day Cost-based CPA\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Cost / Impression Day Conversions\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_cpa\",\n    \"name\": \"Impression Day Rf CPA\",\n    \"description\": \" Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_cost_based_cpa\",\n    \"name\": \"Impression Day Rf Cost-based CPA\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Cost / Impression Day RF Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_impressions\",\n    \"name\": \"Rf Impressions\"\n  },\n  {\n    \"apiKey\": \"publisher_impressions\",\n    \"name\": \"Publisher Impressions\"\n  },\n  {\n    \"apiKey\": \"paid_impressions\",\n    \"name\": \"Paid Impressions\"\n  },\n  {\n    \"apiKey\": \"impression_day_cross_device_conversions\",\n    \"name\": \"Impression Day Cross-device Conversions\",\n    \"description\": \" Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_cross_device_conversion_rate\",\n    \"name\": \"Impression Day Cross-device Conversion Rate\",\n    \"description\": \"Cross-Device Conversions delivered per Impression delivered. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"(Impression Day Cross-Device Conversions * 100) / Impressions\"\n  },\n  {\n    \"apiKey\": \"impression_day_cross_device_cpa\",\n    \"name\": \"Impression Day Cross-device CPA\",\n    \"description\": \"Cost per Cross-Device Action - How much did the advertiser spend for each cross-device conversion action we drove? Conversions are recognized on the date of the impression that got credit for that conversion. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Spend / Impression Day Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"impression_day_cross_device_cost_based_cpa\",\n    \"name\": \"Impression Day Cross-device Cost-based CPA\",\n    \"description\": \"Cost-based Cost per Cross-Device Action - How much did Rocket Fuel spend for each cross-device conversion action we drove? Conversions are recognized on the date of the impression that got credit for that conversion. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Cost / Impression Day Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"cross_device_conversions\",\n    \"name\": \"Cross-device Conversions\"\n  },\n  {\n    \"apiKey\": \"cross_device_conversions\",\n    \"name\": \"Xd Client Revenue\",\n    \"description\": \"Revenue made by the client, as reported to Rocket Fuel through parameters passed on Pixels, or server-to-server data integration. Not available for all campaigns. For example, a retailer may report the total $ in the shopping cart when a customer checks out - that would show up here. This metric has been adjusted to include only conversions that the advertiser believes Rocket Fuel drove, including all cross-device attributed conversions. Conversion is attributed to the day of conversion.\"\n  },\n  {\n    \"apiKey\": \"cross_device_conversions\",\n    \"name\": \"Rf Xd Client Revenue\",\n    \"description\": \"Revenue made by the client, as reported to Rocket Fuel through parameters passed on Pixels, or server-to-server data integration. Not available for all campaigns. For example, a retailer may report the total $ in the shopping cart when a customer checks out - that would show up here. This metrics includes all conversions reported to Rocket Fuel, including all cross-device attributed conversions, some of which the advertiser may not believe Rocket Fuel deserves credit for. Conversion is attributed to the day of conversion.\"\n  },\n  {\n    \"apiKey\": \"cross_device_conversions\",\n    \"name\": \"Xd Impression Day Client Revenue\",\n    \"description\": \"Revenue made by the client, as reported to Rocket Fuel through parameters passed on Pixels, or server-to-server data integration. Not available for all campaigns. For example, a retailer may report the total $ in the shopping cart when a customer checks out - that would show up here. This metric has been adjusted to include only conversions that the advertiser believes Rocket Fuel drove, including all cross-device attributed conversions. Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"cross_device_conversions\",\n    \"name\": \"Rf Xd Impression Day Client Revenue\",\n    \"description\": \"Revenue made by the client, as reported to Rocket Fuel through parameters passed on Pixels, or server-to-server data integration. Not available for all campaigns. For example, a retailer may report the total $ in the shopping cart when a customer checks out - that would show up here. This metrics includes all conversions reported to Rocket Fuel, including all cross-device attributed conversions, some of which the advertiser may not believe Rocket Fuel deserves credit for. Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"cross_device_conversion_rate\",\n    \"name\": \"Cross-device Conversion Rate\",\n    \"description\": \"Cross-Device Conversions delivered per Impression delivered. Conversions are recognized on the date of the conversion that got credit for the conversion.\",\n    \"formula\": \"(Cross-Device Conversions * 100) / Impressions\"\n  },\n  {\n    \"apiKey\": \"cross_device_cpa\",\n    \"name\": \"Cross-device CPA\",\n    \"description\": \"Cost per Cross-Device Action - How much did the advertiser spend for each credited cross-device conversion action we drove? Conversions are recognized on the date of the conversion that got credit for the conversion.\",\n    \"formula\": \"Spend / Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"cross_device_cost_based_cpa\",\n    \"name\": \"Cross-device Cost-based CPA\",\n    \"description\": \"Cost-based Cost per Cross-Device Action - How much did Rocket Fuel spend for each credited cross-device conversion action we drove? Conversions are recognized on the date of the conversion that got credit for the conversion.\",\n    \"formula\": \"Cost / Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_cross_device_conversions\",\n    \"name\": \"Impression Day Rf Cross-device Conversions\",\n    \"description\": \" Conversion is attributed to the ad impression day.\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_cross_device_conversion_rate\",\n    \"name\": \"Impression Day Rf Cross-device Conversion Rate\",\n    \"description\": \"RF Cross-Device Conversions delivered per RF Impression delivered. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"(Impression Day RF Cross-Device Conversions * 100) / RF Impressions\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_cross_device_cpa\",\n    \"name\": \"Impression Day Rf Cross-device CPA\",\n    \"description\": \"RF Cost per Cross-Device Action - How much did the advertiser spend for each RF cross-device conversion action we drove? Conversions are recognized on the date of the impression that got credit for that conversion. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Spend / Impression Day RF Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_cross_device_cost_based_cpa\",\n    \"name\": \"Impression Day Rf Cross-device Cost-based CPA\",\n    \"description\": \"RF Cost-based Cost per Cross-Device Action - How much did Rocket Fuel spend for each RF cross-device conversion action we drove? Conversions are recognized on the date of the impression that got credit for that conversion. Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Cost / Impression Day RF Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_cross_device_conversions\",\n    \"name\": \"Rf Cross-device Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_cross_device_conversion_rate\",\n    \"name\": \"Rf Cross-device Conversion Rate\",\n    \"description\": \"RF Cross-Device Conversions delivered per RF Impression delivered. Conversions are recognized on the date of the conversion that got credit for the conversion.\",\n    \"formula\": \"(RF Cross-Device Conversions * 100) / RF Impressions\"\n  },\n  {\n    \"apiKey\": \"rf_cross_device_cpa\",\n    \"name\": \"Rf Cross-device CPA\",\n    \"description\": \"RF Cost per Cross-Device Action - How much did the advertiser spend for each RF cross-device conversion action we drove? Conversions are recognized on the date of the conversion that got credit for the conversion.\",\n    \"formula\": \"Spend / RF Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_cross_device_cost_based_cpa\",\n    \"name\": \"Rf Cross-device Cost-based CPA\",\n    \"description\": \"RF Cost-based Cost per Cross-Device Action - How much did Rocket Fuel spend for each RF cross-device conversion action we drove? Conversions are recognized on the date of the conversion that got credit for the conversion.\",\n    \"formula\": \"Cost / RF Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_rf_adv_imp_drop_percentage\",\n    \"name\": \"Rf Rf-adv Imp Drop %\",\n    \"formula\": \"(RF Impressions - Impressions) * 100 / rfi_impressions\"\n  },\n  {\n    \"apiKey\": \"rf_pub_rf_imp_drop_percentage\",\n    \"name\": \"Rf Pub-rf Imp Drop %\",\n    \"formula\": \"(Publisher Impressions - RF Impressions) * 100 / pub_impressions\"\n  },\n  {\n    \"apiKey\": \"rf_clicks\",\n    \"name\": \"Rf Clicks\"\n  },\n  {\n    \"apiKey\": \"rf_rf_adv_clicks_att_percentage\",\n    \"name\": \"Rf Rf-adv Clicks Att %\",\n    \"formula\": \"(RF Clicks * 100) / Clicks\"\n  },\n  {\n    \"apiKey\": \"rf_ctr\",\n    \"name\": \"Rf Ctr\",\n    \"formula\": \"(RF Clicks * 100) / RF Impressions\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_conversion_rate\",\n    \"name\": \"Impression Day Rf Conversion Rate\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"(Impression Day RF Conversions * 100) / RF Impressions\"\n  },\n  {\n    \"apiKey\": \"impression_day_conversions_per_click\",\n    \"name\": \"Impression Day Conversions Per Click\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Impression Day Conversions / Clicks\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_conversions_per_click\",\n    \"name\": \"Impression Day Rf Conversions Per Click\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Impression Day RF Conversions / RF Clicks\"\n  },\n  {\n    \"apiKey\": \"rf_cpc\",\n    \"name\": \"Rf CPC\"\n  },\n  {\n    \"apiKey\": \"rf_cost_based_cpc\",\n    \"name\": \"Rf Cost-based CPC\",\n    \"formula\": \"Cost / RF Clicks\"\n  },\n  {\n    \"apiKey\": \"cpm\",\n    \"name\": \"CPM\",\n    \"description\": \"CPM paid by the advertiser, for all the paid impressions delivered.\"\n  },\n  {\n    \"apiKey\": \"effective_cost_based_cpm\",\n    \"name\": \"Effective Cost-based CPM\",\n    \"formula\": \"(Cost * 1000) / Paid Impressions\",\n    \"description\": \"This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\"\n  },\n  {\n    \"apiKey\": \"effective_cpm\",\n    \"name\": \"Effective CPM\",\n    \"description\": \"Effective CPM achieved by the advertiser when counting all impressions delivered, both paid and bonus. We would have delivered the same total impressions for the same total Spend if it had been priced at this CPM and delivered no bonus.\"\n  },\n  {\n    \"apiKey\": \"rf_cpm\",\n    \"name\": \"Rf CPM\",\n    \"description\": \"CPM based on RF impression count rather than third party data. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\"\n  },\n  {\n    \"apiKey\": \"rf_cost_based_cpm\",\n    \"name\": \"Rf Cost-based CPM\",\n    \"description\": \"Cost Based RF CPM, aka RFI eCPM, aka what did it cost Rocket Fuel per impression (average) using RFI numbers. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"(Cost * 1000) / RF Impressions\"\n  },\n  {\n    \"apiKey\": \"rf_impression_attribution_percentage\",\n    \"name\": \"Rf Impression Attribution %\",\n    \"formula\": \"(Impressions * 100) / RF Impressions\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_click_attribution_percentage\",\n    \"name\": \"Impression Day Rf Click Attribution %\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"(Clicks * 100) / RF Clicks\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_conversion_attribution_percentage\",\n    \"name\": \"Impression Day Rf Conversion Attribution %\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"(Impression Day Conversions * 100) / Impression Day RF Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_conversion_attribution_percentage\",\n    \"name\": \"Rf Conversion Attribution %\",\n    \"formula\": \"(Conversions * 100) / RF Conversions\"\n  },\n  {\n    \"apiKey\": \"video_starts\",\n    \"name\": \"Video Starts\"\n  },\n  {\n    \"apiKey\": \"video_first_quartile_reached\",\n    \"name\": \"Video First Quartile Reached\",\n    \"description\": \"Number of video impressions where the user reached the 25% point in the video.\"\n  },\n  {\n    \"apiKey\": \"video_midpoint_reached\",\n    \"name\": \"Video Midpoint Reached\",\n    \"description\": \"Number of video impressions where the user reached the 50% point in the video.\"\n  },\n  {\n    \"apiKey\": \"video_third_quartile_reached\",\n    \"name\": \"Video Third Quartile Reached\",\n    \"description\": \"Number of video impressions where the user reached the 75% point in the video.\"\n  },\n  {\n    \"apiKey\": \"video_completions\",\n    \"name\": \"Video Completions\",\n    \"description\": \"Number of video impressions where the user played the whole video.\"\n  },\n  {\n    \"apiKey\": \"video_views\",\n    \"name\": \"Video Views\",\n    \"description\": \"Number of video impressions viewed.\"\n  },\n  {\n    \"apiKey\": \"video_ctr\",\n    \"name\": \"Video Ctr\",\n    \"formula\": \"(Video Clicks * 100) / Video Views\"\n  },\n  {\n    \"apiKey\": \"video_clicks\",\n    \"name\": \"Video Clicks\"\n  },\n  {\n    \"apiKey\": \"companion_views\",\n    \"name\": \"Companion Views\"\n  },\n  {\n    \"apiKey\": \"companion_clicks\",\n    \"name\": \"Companion Clicks\"\n  },\n  {\n    \"apiKey\": \"companion_ctr\",\n    \"name\": \"Companion Ctr\",\n    \"formula\": \"(Companion Clicks * 100) / Companion Views\"\n  },\n  {\n    \"apiKey\": \"companion_ctr\",\n    \"name\": \"Video Completion Rate\",\n    \"formula\": \"(Video Completions * 100) / Video Starts\"\n  },\n  {\n    \"apiKey\": \"video_objective_cpcv\",\n    \"name\": \"Cpcv\",\n    \"description\": \"Cost per Completed View.\"\n  },\n  {\n    \"apiKey\": \"spend_per_video_completion\",\n    \"name\": \"Spend Per Video Completion\"\n  },\n  {\n    \"apiKey\": \"cost_per_video_completion\",\n    \"name\": \"Cost Per Video Completion\",\n    \"formula\": \"Cost / Video Completions\"\n  },\n  {\n    \"apiKey\": \"average_video_completion_rate\",\n    \"name\": \"Average Video Completion Rate\",\n    \"description\": \"Average completion rate of video impressions.\",\n    \"formula\": \"(0.25 * Video First Quartile Reached + 0.25 * Video Midpoint Reached + 0.25 * Video Third Quartile Reached + 0.25 * Video Completions) / Video Views * 100\"\n  },\n  {\n    \"apiKey\": \"survey_impressions\",\n    \"name\": \"Survey Impressions\"\n  },\n  {\n    \"apiKey\": \"total_responses\",\n    \"name\": \"Total Responses\"\n  },\n  {\n    \"apiKey\": \"positive_responses\",\n    \"name\": \"Positive Responses\"\n  },\n  {\n    \"apiKey\": \"negative_responses\",\n    \"name\": \"Negative Responses\"\n  },\n  {\n    \"apiKey\": \"response_rate\",\n    \"name\": \"Response Rate\",\n    \"formula\": \"(Total Responses * 100) / Survey Impressions\"\n  },\n  {\n    \"apiKey\": \"positive_response_rate\",\n    \"name\": \"Positive Response Rate\",\n    \"formula\": \"(Positive Responses * 100) / Total Responses\"\n  },\n  {\n    \"apiKey\": \"negative_response_rate\",\n    \"name\": \"Negative Response Rate\",\n    \"formula\": \"(Negative Responses * 100) / Total Responses\"\n  },\n  {\n    \"apiKey\": \"refresh_time\",\n    \"name\": \"Refresh Time\"\n  },\n  {\n    \"apiKey\": \"effective_ctr\",\n    \"name\": \"Effective Ctr\",\n    \"formula\": \"(Clicks * 100) / Paid Impressions\"\n  },\n  {\n    \"apiKey\": \"effective_cpc\",\n    \"name\": \"Effective CPC\"\n  },\n  {\n    \"apiKey\": \"rf_effective_cpc\",\n    \"name\": \"Rf Effective CPC\"\n  },\n  {\n    \"apiKey\": \"roas\",\n    \"name\": \"Roas\"\n  },\n  {\n    \"apiKey\": \"impression_day_cost_based_roas\",\n    \"name\": \"Impression Day Cost-based Roas\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Impression Day Client Revenue / Cost\"\n  },\n  {\n    \"apiKey\": \"aov\",\n    \"name\": \"Aov\",\n    \"formula\": \"Client Revenue / Conversions\"\n  },\n  {\n    \"apiKey\": \"impression_day_rf_aov\",\n    \"name\": \"Impression Day Rf Aov\",\n    \"description\": \" Conversion is attributed to the ad impression day.\",\n    \"formula\": \"Impression Day RF Client Revenue / Conversions\"\n  },\n  {\n    \"apiKey\": \"rf_conversion_rate\",\n    \"name\": \"Rf Conversion Rate\",\n    \"description\": \"Rate of impressions leading to conversions based on RF tracked impressions and conversions.\",\n    \"formula\": \"(RF Conversions * 100) / RF Impressions\"\n  },\n  {\n    \"apiKey\": \"rf_view_conversion_rate\",\n    \"name\": \"Rf View Conversion Rate\",\n    \"description\": \"Rate of impressions leading to view-through conversions based on RF tracked impressions and conversions.\",\n    \"formula\": \"(RF Conversions - RF Click Conversions) / RF Impressions * 100\"\n  },\n  {\n    \"apiKey\": \"rf_click_conversion_rate\",\n    \"name\": \"Rf Click Conversion Rate\",\n    \"description\": \"Rate of impressions leading to click-through conversions based on RF tracked impressions and conversions.\",\n    \"formula\": \"RF Click Conversions / RF Impressions * 100\"\n  },\n  {\n    \"apiKey\": \"viewability_vendor_measured_impressions\",\n    \"name\": \"Rf Integrated Viewability Measured Impressions\",\n    \"description\": \"Overall number of impressions measured by the viewability vendor.\"\n  },\n  {\n    \"apiKey\": \"vendor_in_view_impressions\",\n    \"name\": \"Rf Integrated Viewability Inview Impressions\",\n    \"description\": \"Number of impressions the viewability vendor deems 'in view'.\"\n  },\n  {\n    \"apiKey\": \"vendor_viewability_percentage\",\n    \"name\": \"Rf Integrated Vendor Viewability Percentage\",\n    \"description\": \"Viewability percentage as provided by the viewability measurement vendor.\",\n    \"formula\": \"RF Integrated Viewability InView Impressions / RF Integrated Viewability Measured Impressions * 100\"\n  },\n  {\n    \"apiKey\": \"adv_reported_viewability_measured_impressions\",\n    \"name\": \"Advertiser-reported Viewability Measured Impressions\",\n    \"description\": \"Overall number of impressions measured by the third-party viewability vendor, as provided by the viewability measurement vendor to the advertiser.\"\n  },\n  {\n    \"apiKey\": \"adv_reported_viewability_in_view_impression\",\n    \"name\": \"Advertiser-reported Viewability Inview Impressions\",\n    \"description\": \"Number of impressions the viewability vendor deems 'in view', as provided by the viewability measurement vendor to the advertiser.\"\n  },\n  {\n    \"apiKey\": \"adv_reported_vendor_viewability_percentage\",\n    \"name\": \"Advertiser-reported Vendor Viewability Percentage\",\n    \"description\": \"Viewability percentage as provided by the viewability measurement vendor to the advertiser.\",\n    \"formula\": \"Advertiser-reported Viewability InView Impressions / Advertiser-reported Viewability Measured Impressions * 100\"\n  },\n  {\n    \"apiKey\": \"rf_viewability_measured_impressions\",\n    \"name\": \"Rf Viewability Measured Impressions\",\n    \"description\": \"All impressions that were analyzed by Rocket Fuel for viewability.\"\n  },\n  {\n    \"apiKey\": \"rf_in_view_impressions\",\n    \"name\": \"Rf In View Impressions\",\n    \"description\": \"All impressions that were deemed 'in view' by Rocket Fuel.\"\n  },\n  {\n    \"apiKey\": \"rf_viewability_percentage\",\n    \"name\": \"Rf Viewability %\",\n    \"description\": \"Viewable impressions as deemed by Rocket Fuel / measured impressions by Rocket Fuel.\",\n    \"formula\": \"RF In View Impressions / RF Viewability Measured Impressions * 100\"\n  },\n  {\n    \"apiKey\": \"dsp_spend\",\n    \"name\": \"Dsp Spend\",\n    \"description\": \"Total cost from this advertiser to Rocket Fuel during this period. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\"\n  },\n  {\n    \"apiKey\": \"dsp_cpa\",\n    \"name\": \"Dsp CPA\",\n    \"description\": \"Cost per Action - How much did the advertiser spend for each credited conversion action we drove? Conversions are recognized on the date of conversion rather than the date of the impression that got credit for that conversion. aka eCPA by conversion day. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / Conversions\"\n  },\n  {\n    \"apiKey\": \"dsp_cpc\",\n    \"name\": \"Dsp CPC\",\n    \"description\": \"Spend per click delivered. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend/Clicks\"\n  },\n  {\n    \"apiKey\": \"dsp_cpm\",\n    \"name\": \"Dsp CPM\",\n    \"description\": \"CPM paid by the advertiser, for all the paid impressions delivered. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"(DSP Spend * 1000) / Paid Impressions\"\n  },\n  {\n    \"apiKey\": \"dsp_effective_cpc\",\n    \"name\": \"Dsp Effective CPC\",\n    \"formula\": \"DSP Spend / Clicks\"\n  },\n  {\n    \"apiKey\": \"dsp_effective_cpm\",\n    \"name\": \"Dsp Effective CPM\",\n    \"description\": \"Effective CPM achieved by the advertiser when counting all impressions delivered, both paid and bonus. We would have delivered the same total impressions for the same total DSP Spend if it had been priced at this CPM and delivered no bonus.\",\n    \"formula\": \"(DSP Spend * 1000) / Impressions\"\n  },\n  {\n    \"apiKey\": \"dsp_expense_revenue\",\n    \"name\": \"Dsp Expense:revenue\",\n    \"description\": \"Ratio of Rocket Fuel Cost to Rocket Fuel Net Revenue. Cost includes media and data costs. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"(Cost * 100) / (DSP Spend - cost)\"\n  },\n  {\n    \"apiKey\": \"dsp_impression_day_cpa\",\n    \"name\": \"Dsp Impression Day CPA\",\n    \"description\": \" Conversion is attributed to the ad impression day. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / Impression Day Conversions\"\n  },\n  {\n    \"apiKey\": \"dsp_impression_day_roas\",\n    \"name\": \"Dsp Impression Day Roas\",\n    \"description\": \"Advertiser Revenue divided by DSP Spend. Conversion is attributed to the ad impression day. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"(Impression Day Client Revenue * 100) / DSP Spend\"\n  },\n  {\n    \"apiKey\": \"dsp_rf_click_cpa\",\n    \"name\": \"Dsp Rf Click CPA\",\n    \"description\": \"This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / RF Click Conversions\"\n  },\n  {\n    \"apiKey\": \"dsp_rf_cpa\",\n    \"name\": \"Dsp Rf CPA\",\n    \"description\": \"This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / RF Conversions\"\n  },\n  {\n    \"apiKey\": \"dsp_rf_cpc\",\n    \"name\": \"Dsp Rf CPC\",\n    \"description\": \"This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / RF Clicks\"\n  },\n  {\n    \"apiKey\": \"dsp_rf_cpm\",\n    \"name\": \"Dsp Rf CPM\",\n    \"description\": \"DSP CPM based on RF impression count rather than third party data. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"(DSP Spend * 1000) / RF Impressions\"\n  },\n  {\n    \"apiKey\": \"dsp_impression_day_cross_device_cpa\",\n    \"name\": \"Dsp Impression Day Cross-device CPA\",\n    \"description\": \"DSP Cost per Cross-Device Action - How much did the advertiser spend for each cross-device conversion action we drove? Conversions are recognized on the date of the impression that got credit for that conversion. Conversion is attributed to the ad impression day. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / Impression Day Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"dsp_cross_device_cpa\",\n    \"name\": \"Dsp Cross-device CPA\",\n    \"description\": \"DSP Cost per Cross-Device Action - How much did the advertiser spend for each credited cross-device conversion action we drove? Conversions are recognized on the date of the conversion that got credit for the conversion.\",\n    \"formula\": \"DSP Spend / Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"dsp_impression_day_rf_cross_device_cpa\",\n    \"name\": \"Dsp Impression Day Rf Cross-device CPA\",\n    \"description\": \"DSP RF Cost per Cross-Device Action - How much did the advertiser spend for each RF cross-device conversion action we drove? Conversions are recognized on the date of the impression that got credit for that conversion. Conversion is attributed to the ad impression day. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / Impression Day RF Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"dsp_rf_cross_device_cpa\",\n    \"name\": \"Dsp Rf Cross-device CPA\",\n    \"description\": \"DSP RF Cost per Cross-Device Action - How much did the advertiser spend for each RF cross-device conversion action we drove? Conversions are recognized on the date of the conversion that got credit for the conversion. This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / RF Cross-Device Conversions\"\n  },\n  {\n    \"apiKey\": \"dsp_rf_effective_cpc\",\n    \"name\": \"Dsp Rf Effective CPC\",\n    \"description\": \"This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / RF Clicks\"\n  },\n  {\n    \"apiKey\": \"dsp_roas\",\n    \"name\": \"Dsp Roas\",\n    \"description\": \"This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"Client Revenue / DSP Spend\"\n  },\n  {\n    \"apiKey\": \"dsp_spend_per_video_completion\",\n    \"name\": \"Dsp Spend Per Video Completion\",\n    \"description\": \"This item requires a supplemental platform permission. If you need this and don't see it, please contact your account manager.\",\n    \"formula\": \"DSP Spend / Video Completions\"\n  },\n  {\n    \"apiKey\": \"vendor_impressions\",\n    \"name\": \"Vendor Impressions\",\n    \"description\": \"Total Impressions recorded by 3rd party vendor.  This is an audience metric.\"\n  },\n  {\n    \"apiKey\": \"in_target_impressions\",\n    \"name\": \"In Target Impressions\",\n    \"description\": \"In Target Impressions measured by 3rd party vendor. This is an audience metric.\"\n  },\n  {\n    \"apiKey\": \"in_target_impressions_percentage\",\n    \"name\": \"In Target Impressions %\",\n    \"description\": \"Percentage of In-target Impressions measured by 3rd party vendor. This is an audience metric.\",\n    \"formula\": \"(In Target Impressions * 100) / Vendor Impressions\"\n  },\n  {\n    \"apiKey\": \"effective_target_cpm\",\n    \"name\": \"Etcpm\",\n    \"description\": \"Cost per 1,000 in-target impressions. This is an audience metric.\",\n    \"formula\": \"(Cost * 1000) / In Target Impressions\"\n  },\n  {\n    \"apiKey\": \"gross_rating_points\",\n    \"name\": \"Grp\",\n    \"description\": \"In-target Impressions / In-target Population * 100. How many times did the campaign reach 1% of the target population? This is an audience metric.\",\n    \"formula\": \"In Target Impressions / Total Population * 100\"\n  },\n  {\n    \"apiKey\": \"in_target_rate\",\n    \"name\": \"In-target Rate\",\n    \"description\": \"In-Target Rate.\"\n  },\n  {\n    \"apiKey\": \"cumulative_uniques_in_target\",\n    \"name\": \"Cumulative Uniques In Target\",\n    \"description\": \"Total unique users reached as of the reported day measured by the vendor. This is an AG Campaign Reach dimension.\"\n  },\n  {\n    \"apiKey\": \"incremental_uniques_in_target\",\n    \"name\": \"Incremental Uniques In Target\",\n    \"description\": \"Unique users reached only on the reported day measured by the vendor. This is an AG Campaign Reach dimension.\"\n  },\n  {\n    \"apiKey\": \"average_frequency\",\n    \"name\": \"Average Frequency\",\n    \"description\": \"The average number of campaign impressions delivered to each unique viewer in the target demo. This is an AG Campaign Reach dimension.\",\n    \"formula\": \"Cumulative In Target Impressions / Cumulative Uniques In Target\"\n  },\n  {\n    \"apiKey\": \"total_population\",\n    \"name\": \"Total Population\",\n    \"description\": \"Total census population in the demo target reported by the measurement vendor. This is an AG Campaign Reach dimension.\"\n  }\n]","language":"json","status":200}]},"params":[{"name":"Accept","type":"string","default":"application/json","desc":"Specify mediatype for the response","required":true,"in":"header","ref":"","_id":"5eb076b07d19ca0171609fa3"},{"name":"x-auth-token","type":"string","default":"","desc":"Token for API access (sandbox/production)","required":true,"in":"header","ref":"","_id":"5eb076b07d19ca0171609fa2"},{"name":"X-API-Version","type":"int","default":"","desc":"Version number for the API for a given resource.","required":true,"in":"header","ref":"","_id":"5eb2c211f2ed49001e880573"}],"examples":{"codes":[]},"method":"get"},"next":{"description":"","pages":[]},"title":"Return a list of reporting metrics allowed for the current user","type":"endpoint","slug":"return-a-list-of-reporting-metrics-allowed-for-the-current-user","excerpt":"","body":"","updates":[],"order":35,"isReference":false,"hidden":false,"sync_unique":"","link_url":"","link_external":false,"_id":"5eb2daeab2e24d00121fdf63","createdAt":"2020-05-06T15:42:34.412Z","user":"5eb01f8e661699003c0d571b","category":{"sync":{"isSync":false,"url":""},"pages":[],"title":"Zeta DSP API","slug":"dsp-api","order":14,"from_sync":false,"reference":false,"_id":"5ea811617bf4b5007328a0af","createdAt":"2020-04-28T11:20:01.502Z","version":"56aff08c3a5b810d00745d9c","project":"56aff08c3a5b810d00745d99","__v":0},"version":{"version":"1","version_clean":"1.0.0","codename":"","is_stable":true,"is_beta":false,"is_hidden":false,"is_deprecated":false,"categories":["56aff08d3a5b810d00745d9d","56aff24f3a5b810d00745da0","56aff25dbc304a0d00ace207","56aff287e0b1e40d00c53798","56aff2b260a37a0d00ed8883","56aff2b8e0b1e40d00c53799","56aff2bd5b1f01170014dc7b","56aff2c9d21e9c0d00b62993","56aff493aef9a21700da0e67","56aff4ce1486990d009c0f64","56aff4da5b1f01170014dc7d","56aff4dfe0b1e40d00c537a2","56aff4e59d32e30d0006d3e9","56aff4e91486990d009c0f65","56aff4f93a5b810d00745da2","56aff4fe9d32e30d0006d3ea","56b91c7ab1e03e0d001057c5","56c4f51aba4a540d0091b9a2","56cd09488c4a331d002c1e44","56d4ec4773dcd20b00fb8769","56e79bc515f96b2200878e54","56ec25c538ff1d2200d56cc2","56ec3a6f36bc8e0e00f190c8","56ec3e308ea7ce0e00a3d8b0","5724d8fe4255580e005938b2","5724dc842ad0bc1700122803","5776ef2a04f7500e0095dc37","57ab9f70b5e8742000e17eb9","57d7117646dcc30e007dd21f","58e6abd5b1eece19008b7d31","59288c65e2653627003e1221","5a8f4797a44f8600128e75ee","5bbf8833eb416300039a2c14","5ea811617bf4b5007328a0af"],"_id":"56aff08c3a5b810d00745d9c","project":"56aff08c3a5b810d00745d99","releaseDate":"2016-02-01T23:55:56.544Z","__v":34,"createdAt":"2016-02-01T23:55:56.544Z"},"project":"56aff08c3a5b810d00745d99","__v":0,"parentDoc":null}

getReturn a list of reporting metrics allowed for the current user


Definition

{{ api_url }}{{ page_api_url }}

Parameters

Headers

Accept:
required
stringapplication/json
Specify mediatype for the response
x-auth-token:
required
string
Token for API access (sandbox/production)
X-API-Version:
required
integer
Version number for the API for a given resource.

Result Format


User Information

Try It Out

get
{{ tryResults.results }}
Method{{ tryResults.method }}
Request Headers
{{ tryResults.requestHeaders }}
URL{{ tryResults.url }}
Request Data
{{ tryResults.data }}
Status
Response Headers
{{ tryResults.responseHeaders }}